A Natural Material 



Fur is natural, beautiful and durable and if treated well it will remain functional and beautiful for many, many years. Unlike other textiles, fur garments can also be re-cut and re-styled as fashions change. Fur coats are one of the few clothing items that are often passed down and used by two or even three generations.

Synthetic fur, by contrast, is generally made from petroleum, a non-renewable resource. The production, transportation and disposal of petrochemicals can cause large environmental problems. Like other plastics, these materials do not break down easily and will remain in landfills for centuries.   


2/3 of all european fur-farmed animals are used 100%


The tanning of fur pelts (“dressing”) and coloring (“dyeing”) are gentle techniques that
must preserve the quality of the fur and strength of pelt.  

The main chemicals used are relatively familiar ones, including table salt, water, alum salts,
soda ash, sawdust, cornstarch, lanolin and other natural ingredients. Local environmental
protection controls ensure that there are no harmful effluents.

 The fur trade is working towards complete animal use. In Europe, for example, this is the case
for nearly 70% of fur production with the aim of achieving 100%.  


 For more information about the sustainability of the fur sector, please click here:


Fur Europe 

We are Fur

Truth About Fur


The Environmental Impact Of Natural Fur & Artificial Fur