Focus on Fur



Autumn is the perfect time for a wardrobe overhaul; time to shop for investment pieces to cover up against the chilly air and to bring in the new. This season is all about breaking the rules; a variety of contrasting trends means there’s enough inspiration to keep everyone happy.  

And the same is true for fur - 70% of AW collections included fur/shearling – where designers are tearing up the rule book and pushing fur to its limits They’re producing gorgeous colours, mixing fur with different textiles such as leather, suede and lace and demonstrating intricate techniques that take your breath away, such is their beauty.

And rising global sales figures show that shoppers are buying into fur in ever increasing numbers. This in turn means that retailers are stocking a wide range of styles, from investment pieces that can be passed from generation to generation to cool, street-style accessories such as scarves, hats and pompoms that act as an entry point and help grow a love and appreciation of fur that can last a lifetime.

Retailers who introduce fur into their stores or grow their ranges realise that it makes for great business and brings in new consumers who can turn into regular visitors.   Johannes Manakas the chairman of the IFF, the global trade body for the fur industry, is a man who should know: “Any retailer thinking about what to stock this season should consider fur. It’s on-trend and brings a wide range of price points from trim to full garments into your collection.”

Fur appeared on the AW runways in brilliant, lavish variety, from the timeless pieces of Hermes and Michael Kors through to the anti-establishment excitement of ‘New Gucci’ under the creative direction of Alessandro Michele and Vetements founder and fashion innovator, Demna Gvasalia for Balenciaga.

Dramatic collars and cuffs in a range of styles and colours caught our eye, bringing drama and glamour to a classic tweed suit jacket or souped up opulence to a fur coat. And fur cuffs on eye-catching day dresses bring fur firmly indoors.

The casual streetwear look remains a key trend. There are cute fur bomber jackets in jewel-coloured tones and oversized denim jackets lined with cosy fur. And the aviator jacket continues to be popular, lined with shearling or fur. Even classic mink has been reborn - we’ve seen relaxed, deconstructed zip-up mink coats making their way down the runway in sumptuous tones  with a casual elegance that makes them so easy to wear.

The colourful scarf or shrug has become a firm fashion favourite – beautiful sherbet tones contrast with dark hues and work well to add a light-hearted touch to a classic outfit.

We also saw some stunning craftsmanship including patchwork effects created by mixing different fur types and textures as well as quirky floral designs achieved by clever dyeing, appliqué, embroidery, cut outs and inserts.

As if this wasn’t enough to tempt you to go out and grab a new fur item on your next shopping trip, we’ll leave the last word to Mark Oaten, the CEO of the IFF who says: “Fur has never been more popular with designers and as new techniques develop and new customers fall in love with fur I expect the next five years to be full of growth.”